Introducing AdrenOm

With the launch of our new labels and website, it is also time to announce that Ayush Herbs has a new offering as well. AdrenOm, Ayush Herbs new adrenal support formulation combines the traditional approaches of Ayurveda with the latest botanical science to create a restorative and truly holistic supplement. Inspiration for AdrenOm comes from the Om; from the original sound of the origins of the universe, to the collective consciousness that links us all, to the simple but powerful affirmation “let it be so,”1  The word Om ॐ has significant meaning across the world. This formula seeks to honor all the different ways the body, mind, and spirit adapt to the dynamics of life and to help support a sense of calm, focus, mental alacrity, and renewed purpose. 

Let It Be So: Herbal Modules For Dynamic Support

• When creating this new formulation, there was one guiding foundational principle considered: balance. Too often in the world of adaptogens, there is a strong desire for stimulation to get the end results of what adaptogens offer: energy. While some herbs are more beneficial in providing energy and mental clarity than others, simply relying on this mechanism overlooks the original issues of deficiency and burnout that set up the need for energy support in the first place. 
• AdrenOm solves this issue by employing three groups of herbs and nutrients that provide balancing effects: an energizing adaptogen group, a relaxing and restoring adaptogen group, and a nutritive group. Additionally, some herbs overlap into different groups, further strengthening the concept of balance and harmony that this formula offers. AdrenOm is like a woven fabric where the overlap is part of what gives it strength and flexibility. 

Adrenal Harmony: Balance in a Dynamic System

• Our stress response system is not simply made of the adrenal glands, but they do play a major role in short-term and long-term adaptation to stress. As a result, the best way to help promote healthy balance in a system that is constantly responding is by taking a multi-action approach. AdrenOm achieves this by dynamically interacting with the body through a tailored collection of herbs that either energize, relax, and/or nourish the nervous system and adrenal glands. This approach mimics the normal signaling that the endocrine system naturally utilizes which is a series of signals, some which signal for growth, release of energy, or an increase in transcription while other signals halt those processes. This concept of modulation is honored and depicted in the balanced formulation that is AdrenOm.
  
  
• The energizing adaptogens group consists of the herbs Maca, Licorice, Rhodiola, and Shilajit. These herbs are well known for their ability to promote energy, mental alacrity, physical stamina, and support healthy mood and memory. Maca has been studied, and is well known for its energizing and libido supporting effects.2 Additionally, it has been studied for its ability to promote improved mood in postmenopausal women.3 Meanwhile, licorice has been used traditionally for thousands of years for stress support, immune support, and for digestive health.4 Rhodiola too has a long history of traditional use promoting energy and physical stamina. Research also supports these findings5 and additionally supports it too is useful in supporting healthy mood and focus.6 Rounding out the energetic module, Shilajit is known across the world for its ability to promote physical strength and stamina as well as promoting healthy sexual function. Studies have certainly supported its ability to support energy and strength.7 Together, these herbs support the energy and focus that so many are looking for when they reach for adrenal support supplements.
  
  
• To balance this stimulation, relaxing adaptogens that focus more on a calm and collected affect are also employed. The relaxing adaptogens in this formula include ashwagandha, shatavari, magnolia, and tulsi. Ashwagandha is a premier herb of international renown for its unique ability to promote mental and physical alacrity while also being an excellent sleep support herb that isn’t overly sedative. Ashwagandha is a cornerstone of AdrenOm for this very reason: it is excellent at so many important tasks needed to support healthy endocrine function and doing its part to support balancing adrenal function. This is best directly evidenced by its reductions in morning salivary cortisol.8 Shatavari is a classic cooling herb from the Ayurvedic tradition. In times of prolonged stress and frustration, it is believed that this can cause calm, relief,  and mitigate energetic heat in the body, which Shatavari balances in the Ayurvedic tradition. Additionally, Shatavari is well known for its ability to provide hormonal support for women in times of stress which a new study supports.9 Magnolia has been used in East Asian herbal medicine for its ability to promote healthy digestive function as well as to promote a sense of calm. Recently, a trial found that magnolia  supports healthy cortisol levels and may be useful in supporting those who experience chronic stress.10 Tulsi, also known as Holy Basil, is an extremely significant plant known across many cultures for its ability to promote a sense of connection with community and with the greater web of life.11 It is also a gentle adaptogen that supports healthy adrenal function and stress response including supporting cognitive function.12
  
  
• Lastly the nutritive element of AdrenOm includes Shilajit and Licorice, as well Magnesium and Quercetin. This combination helps nourish the body and mind to promote the body’s own ability to heal itself and rebound. Shilajit has been established as being able to improve athletic function and stamina, but early evidence is also showing that it promotes muscular growth.13 While Ashwagandha was already discussed for its plethora of actions, it has also been studied for promoting healthy food choices by limiting food cravings, promoting sleep, and improving perceived stress in healthy individuals.14 Shilajit, while known for promoting strength and stamina, is also well known for its ability to act as a donor of essential microminerals to promote adrenal health.15 Finally, Licorice is well known traditionally for its ability to promote healthy cortisol metabolism, along with promoting healthy digestive function16, immune health17, and overall energy.18 
  
  
• These adrenal-focused herbs have been carefully selected for their impacts on the body, mind, and spirit to promote balance and restoration to the entire endocrine system with a particular focus on the adrenal glands. The modern era is hallmarked by the need to be in multiple places at once: jumping from zoom meetings to board rooms to daycare to after-school activities, and so on. AdrenOm was formulated with the goal of supporting individuals as they create and grow their own unique life and destiny. By harnessing the best of Ayurvedic and Naturopathic medicines’ approaches to truly balanced stress response, AdrenOm promises to be there to restore balance and order, promote energy and focus, and keep each and every one of us comfortably creating the worlds we love.
  
  

A Word from the Formulator, Dr. Virender Sodhi: (picture of Dr. Sodhi)  

• “Society is so revved up, there is no internal calm, it’s all go go go. With this supplement I hope to support internal peace, that in turn, will naturally balance the adrenal glands which is one of the first organs that respond to our internal thought process. 
• I hope this supplement will help all of us adapt and find peace in a chaotic world and return to our centers, where we can best love ourselves, our families, and our communities.”

References

1. Parpola, Asko (1981). "On the Primary Meaning and Etymology of the Sacred Syllable ōm". Studia Orientalia Electronica. 50: 195–214.
2. Gonzales, G. F., Córdova, A., Vega, K., Chung, A., Villena, A., Góñez, C., & Castillo, S. (2002). Effect of Lepidium meyenii (MACA) on sexual desire and its absent relationship with serum testosterone levels in adult healthy men. Andrologia, 34(6), 367–372.
3. Stojanovska, L., Law, C., Lai, B., Chung, T., Nelson, K., Day, S., Apostolopoulos, V., & Haines, C. (2015). Maca reduces blood pressure and depression, in a pilot study in postmenopausal women. Climacteric : the journal of the International Menopause Society, 18(1), 69–78. 
4. Provino, R. (2010). The Role of Adaptogens in Stress Management. Australian Journal of Medical Herbalism, 22, 41.
5. Liao, Y. H., Chao, Y. C., Sim, B. Y., Lin, H. M., Chen, M. T., & Chen, C. Y. (2019). Rhodiola/Cordyceps-Based Herbal Supplement Promotes Endurance Training-Improved Body Composition But Not Oxidative Stress and Metabolic Biomarkers: A Preliminary Randomized Controlled Study. Nutrients, 11(10), 2357. 
6. Lekomtseva, Y., Zhukova, I., & Wacker, A. (2017). Rhodiola rosea in Subjects with Prolonged or Chronic Fatigue Symptoms: Results of an Open-Label Clinical Trial. Complementary medicine research, 24(1), 46–52. 
7. Keller, J. L., Housh, T. J., Hill, E. C., Smith, C. M., Schmidt, R. J., & Johnson, G. O. (2019). The effects of Shilajit supplementation on fatigue-induced decreases in muscular strength and serum hydroxyproline levels. Journal of the International Society of Sports Nutrition, 16(1), 3. 
8. Lopresti, A. L., Smith, S. J., Malvi, H., & Kodgule, R. (2019). An investigation into the stress-relieving and pharmacological actions of an ashwagandha (Withania somnifera) extract: A randomized, double-blind, placebo-controlled study. Medicine, 98(37), e17186. 
9. Pandey, A. K., Gupta, A., Tiwari, M., Prasad, S., Pandey, A. N., Yadav, P. K., Sharma, A., Sahu, K., Asrafuzzaman, S., Vengayil, D. T., Shrivastav, T. G., & Chaube, S. K. (2018). Impact of stress on female reproductive health disorders: Possible beneficial effects of shatavari (Asparagus racemosus). Biomedicine & pharmacotherapy = Biomedecine & pharmacotherapie, 103, 46–49. 
10. Kalman, D. S., Feldman, S., Feldman, R., Schwartz, H. I., Krieger, D. R., & Garrison, R. (2008). Effect of a proprietary Magnolia and Phellodendron extract on stress levels in healthy women: a pilot, double-blind, placebo-controlled clinical trial. Nutrition journal, 7, 11. 
11. Cohen M. M. (2014). Tulsi - Ocimum sanctum: A herb for all reasons. Journal of Ayurveda and integrative medicine, 5(4), 251–259. 
12.  Sampath, S., Mahapatra, S. C., Padhi, M. M., Sharma, R., & Talwar, A. (2015). Holy basil (Ocimum sanctum Linn.) leaf extract enhances specific cognitive parameters in healthy adult volunteers: A placebo controlled study. Indian journal of physiology and pharmacology, 59(1), 69–77.
13. Das, A., Datta, S., Rhea, B., Sinha, M., Veeraragavan, M., Gordillo, G., & Roy, S. (2016). The Human Skeletal Muscle Transcriptome in Response to Oral Shilajit Supplementation. Journal of medicinal food, 19(7), 701–709. 
14. O'Connor, J., Lindsay, K., Baker, C., Kirby, J., Hutchins, A., & Harris, M. (2022). The Impact of Ashwagandha on Stress, Sleep Quality, and Food Cravings in College Students: Quantitative Analysis of a Double-Blind Randomized Control Trial. Journal of medicinal food, 25(12), 1086–1094. 
15. Pingali, U., & Nutalapati, C. (2022). Shilajit extract reduces oxidative stress, inflammation, and bone loss to dose-dependently preserve bone mineral density in postmenopausal women with osteopenia: A randomized, double-blind, placebo-controlled trial. Phytomedicine : international journal of phytotherapy and phytopharmacology, 105, 154334. 
16. Engqvist, A., von Feilitzen, F., Pyk, E., & Reichard, H. (1973). Double-blind trial of deglycyrrhizinated liquorice in gastric ulcer. Gut, 14(9), 711–715. 
17. Armanini, D., De Palo, C. B., Mattarello, M. J., Spinella, P., Zaccaria, M., Ermolao, A., Palermo, M., Fiore, C., Sartorato, P., Francini-Pesenti, F., & Karbowiak, I. (2003). Effect of licorice on the reduction of body fat mass in healthy subjects. Journal of endocrinological investigation, 26(7), 646–650. 
18. Zheng, A., & Moritani, T. (2008). Effect of the combination of ginseng, oriental bezoar and glycyrrhiza on autonomic nervous activity and immune system under mental arithmetic stress. Journal of nutritional science and vitaminology, 54(3), 244–249.